Saturday, January 29, 2011

THE ONE AND ONLY STEVE JOBS

Hello delegates..... 


he comes out on that stage with wearing a pair of Blue jeans and black t-shirt, and presents the apple products in such a mesmerize way that everyone wants the product in hand at that point of time.it just dazzles the press.

yes I'm talking about the  marvelous marketing guy sir Steve job's,it seemed that no one creates "hotness" like sir Steve job's. i guess all of you people once see the introduction of iPhone.word of mouth was the killer strategy that they have been applied for many years and what they received was valued at $400 million.


As per the famous piper jaffray's annual team survey, more than 84 percent had heard of the iPhone and 25 percent said they would pay $ 500 for it.it is better to mention here that the only advertising repeated "hello" for more than 30 times in the film and television media.
It was aired only during the time of Oscars only. I think now you have under-stood...how exactly they utilized our marketing term i.e. "word of mouth”.

it may not be a wild success but it sure did get a lot of press that made it seem very hot.




            OK..........did you know that recently Steve Jobs has to go on medical leave at precisely this point of time.Lacking information about Mr. Job's latest illness, questions have focused on what his absence will mean for Apple.

following are some of the questions regarding the future of apple and its soul guru Steve jobs.

do you think that  the management team that will run things while he's on medical leave?
What will be the impact be on a stock price that's made Apple one of the most valuable companies in the world?
is there  enough  new things in the pipeline of the company  to sustain  its financial performance?

of course these questions make worry mark on the faces of thousands of people.

In an age when we routinely carry miniature supercomputers in the form of smartphones in our pockets, it's hard to fully grasp the impact of Mr. Job's first great product, the Apple II personal computer. The technological wizardry behind it - Those high-res graphics! That disk controller! - largely belonged to co-founder Steve Wozniak.

But the vision of placing technology in normal people's hands, and the passion to build a company devoted to that concept, came from sir Steve Jobs.

at this point of time of comparison with Mr. Jobs may not be Bill Gates and Jack Welch nor other global industrialist's.

When in one interview, was asked whether sir Steve Job's legendary control-freak perfectionism didn't sometimes drive him a bit crazy.

His answer captured Mr. Jobs perfectly: "It's OK to be driven a little crazy by someone who is so consistently Right."


OK finally, it's a great lesson of demonstration and introduction strategies for the the future manager's,we can learn the way to deal with in the complex world.





Thursday, January 20, 2011

how to balance your life and work



It’s time to believe. I’m sick and tired of people making excuses for not going after their dreams. I’m going after mine and doing just fine. Crazy, sure. Manic, of course. Exhilarated, all the time.....

If you don’t try then well… I am just sorry you missed out. Pursue your daydreams… “If you don’t take risks, you’ll have a wasted soul.”

I received so many great questions regarding life and work balance...then i suggest some of the books of chetan bhagat(which gives a good insight) I had to split it up.then please try....if you will ask any experience holder then he/she will probably tell you about a great lesson..."then what...you may follow or you may not..if you want to proceed with your own strategy then its ok..if you want prove the strategy of your peer one then it may be a successful or may be  a failure.

one thing i will tell you  ....my dear friends..plz face the challenge..its tastes better than anything existed in the world..again it depends upon your reaction and reaction time(try to prove the Albert Eisenstein law: itz really cool) which leads to a sucess.hmmmm good decision lets talk about a amazing explanation...


i want share a story with you in my debut post in this category...
Sometimes we  ask ourselves:    What did I do to deserve this?
Why does God let these things happen to me?
  
Here is the explanation...
A daughter tells her mother how everything is going wrong for her;
She probably failed her Math exam,
...Her boyfriend just dumped her...                          for her best friend.


In times so sad, a good mother knows just the thing to cheer up her daughter...  “I make a delicious cake.”  In that moment the mother hugged her daughter and walked her to the kitchen, while her daughter attempted to smile.

While the mother prepared the utensils and ingredients, her daughter sat across from her at the counter.  Her mother asks,“Sweetheart, would you like a piece of cake?”
Her daughter replies, “Sure,mom, you know how I love cake.”

“Alright...” the mother said, “Drink some of this cooking oil.”  Shocked, the daughter responded,
“What?!? No way!!! 

“How about a couple of raw eggs?” 
To this the daughter responded, “Are you kidding?” 
“How about a little flour?”                       “No, mom, I’ll be sick!”
 The mother responded, “All of these things are uncooked and taste bad, but if you put them together... finally
...They make a delicious cake!”
 God works the same way. When we ask ourselves why does he make us go through these difficult times, we don’t realize the what/where these events may bring us. Only He knows and he will not let us fall.
We don’t need to settle for the raw ingredients, trust in Him... And see something fantastic come about!
 
 
God loves us so much...
He send us flowers every spring...  
 ...He makes the sun rise every morning... 
 He can live anywhere in the universe...
But He choses to live in your heart!
thank q
 

Tuesday, January 18, 2011

innovation or irritation:white mailing through advertisements


 
Hello million dollar club readers,                               


 just imagine what will happen to you after some decades,i am talking about the innovative media strategy(particularly television ads),i am really scared of all these things.because whenever i switch on the TV or radio,or read any magazines or open my e-mail box.

the one thing i have been noticed is emotional white mailing.(not black mailing yeahh, every thing happen in the full sense that is sensory marketing). 

 what's driving the advertisement industry towards a cliff is the belief of many that advertising is loosing its effectiveness in an age of over communication and cynicism.

as per researchers, minds are limited as to how much information they will take in and store.what i had noticed is too many advertisements try to entertain or be clever.







They come up with thousands of programmes day after day...the programmes has emotional scenes of people kissing people,people kissing babies,people being people,sash Bahu combinations(cry and fry),HIS/HER RELATION,HER/HER RELATION,HIS/HIS RELATION,
nude Attractions/appeals,................arrggggrrrrhhhhhhh...getting rid of it.......bouncing over my head....

is really mind changes...is they are able to make changes....or what actually  they are  talking about(while saying innovation OR creativity...) ...

finally ,what happens is irritation,because each and every company trying to make me a part of their dramatize story to make the sell only....we are not the foolish  generation to being a part of their experiments through out the day.

don't get me wrong here,in so doing they often over look the news factor in the story...nor talking about the product or service in a simple sense.

what i believe is every  advertisements presents emotion and  the original message that required by the customer to make a decision should be there. if the ads are full of emotions only,while eliminating a reason to buy...THEN ALL THAT EMOTION IS WASTE OF MONEY ONLY NOTHING ELSE.there will be no appraisal.

i want say here,the media strategy is not to bury that information in what some call it "CREATIVITY".

thanks for supporting through out a simple objection...!!!!!!!!