pepsi vs coke ads

Hey innovative ads …making its  own way to the experience,

Now a days the ad campaign are very catchy and entertaining as these ads are based on the humor presentation. Just have a look…starts with coke brrrrr ads.

 it shows that the aftermath of drinking a coke leads to an eventful experience and not to forget.. Brrrrrrr.. 

Their advertising team has showcased the Brrr effect in the ad across people of all age groups and profession. Brand coke is on its way to win accolades for this impactful ad campaign.it is also able to recapture its loyal beverage drinker's.

on the other hand...its world cup mania....PEPSI....just check it out

hey wanna just love it....so what you think right now.....Pepsi or coke...........some one says change the game with mania shots,the other one says open the happiness......you want more or happiness door..its called the mad ads....

Pepsi Campaign for World Cup 2011 is getting really successful in India. After Billy Bowden’s Ad, there are some more fantastic ads with Kevin Peterson, Shakib ul Hasan and Harbajhan Singh. A Must Watch..

Cricket has changed, cricket fans have changed and the way they watch cricket has changed… This ICC Cricket World Cup, Pepsi celebrates the new unorthodox yet immensely popular face of modern cricket with a path-breaking mantra – ‘CHANGE THE GAME’. In keeping with this game-changing spirit, Pepsi has introduced limited edition bottle for fans of the game.


As per the study, the top five brands recalled at an unaided level were Pepsi, Vodafone, Airtel, Lay's and Reliance. Meanwhile, the five brands that scored the highest on ad likeability were Cadbury's Dairy Milk Silk, Pepsi, Vodafone, Hero Honda and Reebok.

Is HEAVY advertising a waste of money for big companies that have already established themselves? Does these cricket hero’s help sell more sodas? Let us know what you think!

here we go for a new biz

WHAT SHOULD BE CONSIDERED BEFORE STARTING UP A NEW BUSINESS?

Hello friends, today our topic is all about the trendy tips for starting up a new business. Don’t take it very easy as we used to do it. A simple and catchy name along with certain principles of your business can change your fortune.
a) No one is satisfied with your product/service offers or objections fired from your visitors about your product offer. You should anticipate the objection and research your target audience's needs and wants.

b) Remember not to put unbelievable or unaffordable claims in your ad copy. People are too savvy now days and won't believe you. Purchase a 10 rupees sachet and win 10 crore worth diamonds. Do you believe…I’m getting rid of these emails and offers and prizes.

c) Always try your level best while choosing a name for your business and product/service. Your names should be memorable and describe the kind of product your offering.it should also need to represent your target audience and their attitude.

d) Solve your customer complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them. If working in service industry then no way to be late. Ensure that you are following a readymade strategy to satisfy your customer.
Yesterday we were in a newly opened restaurant, they used to serve their new customer’s after 25 mins, and do you think the customer will come back again. Noooo

e) your business gonna failed, because you have been assumed that your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service.

f) Market yourself, as well as your product. It’s all depends upon your marketing manager’s ability, how he/she is creating positive WOM in the market for your product/service. They could write blogs, articles, e-books, do free consulting, do speaking engagements, etc.it will ultimately create the required noise about the product/service in the market.

g) Find new target audiences for your products or services .e.g. IDBI bank offered zero balance/investment bank a/c’s in many b-schools and colleges. Always try to find out the potential customers, where you can sell a huge no of product/services at a time..

h) Use the phrase "invest in our product" instead of the words buy or purchase. This makes prospects feel they're investing in their future if they buy.

i) Create offline/online affiliates to market your product. Have people sign up at your web site to sell your products through "house parties".

j) Use logos and slogans for your business. They make it easier for people to remember and identify your business. e.g. just check out Mc Donald’s logo ,90% people assumed it as a Jesus Christ heart(signal of purity and clarity)

Nike  :just do it….just feel the attitude of this slogan……remember for a life time. Yes…..

You dont get to 500 million friends without making a few enemies:SOCIAL NETWORKING SITES

Folks, today I have written extensively about what I had experienced in face book and twitter recently. You can’t even imagine their strategies to keep us engage throughout the day. And at the same time you never know what you will learn from Face book and twitter.

Just a quick example of how small the world gets when social media comes into play, and why you should cast a wider net. What does it do? Now Facebook mostly displays items that got engagement. You know comments, Likes, Tagging, Etc.

 You just never know what you'll find on Facebook/Twitter, but sometimes it is something useful you didn't know was there. 

Brands and applications become too loud on your homepage right.

 I’m getting rid of the over flow of application messages and feeds on my homepage.(Here your home page gets noisy with new brands, but Facebook wants as it attempts to emulate other networking sites…)

We can very quickly grasp how to use Facebook to connect to friends and family, using it to share thoughts, images, etc. Like MySpace but more geared to adults than teens. (The company reportedly invested $200 million in data center upgrades last year to keep up with demand!)

Able to track out the user passion and trends, e.g. I like to poke my friends but how…keeping the hand on the shoulder of Facebook (flirting applications of Facebook).

Many of my friends used to like everything on the facebook….one status was about “my cute doggy died yesterday”

Comment was

“like like like”….

2^nd one: “don’t mind yaar”…

3^rd one: “call me no……” and she got 14 likes there…..

it shows the platform attachment and environment of caring. And with no doubt Facebook utilizes their presence with positive sense of humors. 

You may wish that people would STOP playing FB games! But FB gets using hour benefits out there. That’s why many companies promoting their brands in FB wall post along the line with games.

Social media is really about engagement and interaction. Recently research data shows that freindsfeed disturbing users, so social sites like FB /TWITTER should figure out how to use the public features of FF without disrupting the personal friend culture that Facebook grew from.

Facebook Purity comes to mind; get rid of Ads, Game, Quizzes, etc. I do require a few tweaks if it blocks something you want though. Don’t you think the ads on social sites make us disturb.(while running behind the money neglects strategies at time.)

Still it is a place for mostly friends, whereas Twitter you follow a general crowd you want to follow. You can always still follow friends on Twitter but it's at a different level I think.

But I notice it now has the thing that most of my friend’s hated about Friends Feed: there are people on my feed I didn’t invite all of a sudden. Otherwise…it’s tough to deal when you go outside to meet someone…

comments: look at him/her…really noisy guy/gal…getting rid of his/her wall post feeds.

So here the social network sites should have a clear idea/understanding about the user needs and requirements. Otherwise a day will come when....every one want to open their group networks only...