Top 10 Brands of 2011: We still stand tall

Hello friends..and very warm welcome...

It was a very memorable year for all of us, some companies climbed up and many more are merely scraping by. And some of the companies closed their business dream with scrap selling. I would like repeat the same question. So what is it that makes some business successful while their competitors get left in the dust?

Here we are presenting you the top ten innovative brands of the year 2011.Their business strategy for this year was INNOVATION.

Ranked 10: Epocrates

image:relodentech.com

Rank spot 10^th is awarded to this company; this company has been in the business of mobile health software applications since 1998. “Epocrates” is a leading brand in the category of clinical information  and solution provider to the many major  health  care   provider’s. As per the company news  it  has  crossed1  million users worldwide recently.  This company hasbeen generated $ 122 million-$125 million with an EPSof  $ 0.12-$ 0.15  in  a  very  short  span of time. It was founded by two Stanford
students with a vision to lesser the burden of physicians and
doctors.

Ranked 9: ZYNGA

Rank spot 9 is awarded to none other than our favorite online game portal “ZYNGA”.

It has been in the business of outsourcing games and applications widgets to the social networking sites like my-space, Facebook etc.

Some of the top of the list games from ZYNGA are City Ville, Farm ville, Empire and allies, Texas holdem poker etc. ZYNGA games are having over 200 million monthly active users on Facebook.

Ranked 8: NETFLIX

image;Google.com

If you believe in piracy free digital things then it is a perfect choice. It has been on the top list for many years for on demand streaming internet media and flat rate DVD’s.   It has started its digital distribution on 1999 and by 2009 reached a vast collection of 100,000 DVD’s and recently surpassed 10 million subscribers. Recently NETFLIX announced that it has crossed over 23.6 million subscribers. While doing business successfully in these years, the company made up mind to
grab the market share of Latin America, UK, Ireland 
and Spain.

Ranked 7: Dawning Information System

image:schoolphotoproject.com

Dawning information system (Shenzhen) limited manufacturer and sells high-tech computers and servers and also own the 30% market share in the category of high performance computing system.

The renowned manufacturer of some of the fastest super computer’s like Nebulae. The high performance dawn 6000, which has a projected speed of 1 quadrillion operation per second (Loongson processor at its core. Isn’t it really amazing).

Ranked 6: GROUPON

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This time “GROUPON” secured the 6^th rank in the top ten list of Million Dollar Marketing Blog. It is a website based company, which generally features the available products on the basis of “Deal of the day” approach. It has been facilitated discounted attractive gift certificates usable at local and national companies. You will ask why this company is on 6^th rank.

Coca-Cola and Pepsi: Image Advertisement And Brand Marketing

(Differentiation of  brand logo from time to time)

It was initially sold as a patent medicine for five cents, a glass at soda fountain in the United States.(because of the belief that carbonated water was good for the health and cure many more diseases also.)

The transformation leads to a situation, where we believe and also enjoy's it as a drink for happiness.So dear friends, here we are discussing about the brand charisma, how well image advertisement works for the company called “Coca-Cola Company”. I think (Pepsi and Coke) they’ve done an excellent job (as usual) of appealing to a wide audience with their clean, sleek, modern looking packaging and logos.let's see the coke brand marketing in this post  and  "BRAND PEPSI" in the next continuing post.

PIXAR ANIMATION STUDIO'S:BRAND EXPANSION TO TELEVISION

INNOVATION AND CREATIVITY-LOGO DESIGN

When telling about these brand building stories, another company that comes to our top of the mind is Pixar animation studios. Running cool with the advantage of some of the most creative people in the industry to produce films that tug at the heartstrings of every demographic.  But they put in the time.  With rumours’ of a five-year production cycle on every film, they are certainly taking a risk, but so far their quality-over-quantity mentality has paid off big.

Pixar іѕ  the animated film wing of the Walt Disney Corporation.yes we all know it.

Now you have a reasonable doubt in your mind i.e. Why PIXAR’S brand is’s so successful ?

Brand factory: just one byte of apple

Hello dear readers today onwards, we will discuss some killer examples of branding and its miracle through finest advertisement and promotions. So happy reading BLOGGER’S and be sure to let us know in the comments below if you know of other killer branding examples, large or small. 

There are number of companies out there that are succeeding, but more are merely scraping by (while others close business with scrap selling).  So what is it that makes some businesses successful while their competitors get left in the dust?  It’s not always an easy question to answer, but here are a few companies that embody the “everything they touch turns to gold” mentality.  And if you will install their branding and communication secrets, you may just find the success you crave.

Apple inc

apple inc.com logo

More than just products, this company offers a lifestyle, one that is hip, fun, and on the cutting-edge of technology (or so they would have you believe).  Their products meet needs you didn’t even know you had and their advertising skews to the young (and young at heart) with trendy music and splashy, colorful graphics.  This is one big lesson in innovation and advertising success.

Employee love for the brand is probably huge components on why they’ve been so successful.

Value based branding is one of the best strategy. Because our king (“customer”) wants value for value or money for money concept in the state.

Simplicity is the ultimate sophistication. Today’s WORLD IS COMPLEXITY”, I’m expecting that you’re agree with me....yes that’s why being simple is  different today.(unbeatable uniqueness).

Core values of the company: product/service design and innovation, ease and simplicity, quality.

Apple experience center:

The product experience: functional attributes of the product, how well the thing works (e.g. special integrents in the product) experiential features, how the product works (technologies in the production process) aesthetics (design, color and shape of the product etc.)

The look and feel:

The look and feel includes the visual identity. (E.g. logo, name, signet, packaging, store design and website design etc.).

Experiential communication: (apply the think different concept here. You will get a wild animal particularly a red bull)

Experiential communication includes the advertisement; it has to provide value, inform and entertain the customer (it is varies from b2b to b2c). Just check out those previous campaigns of apple. The think different campaign, launched in 1997, was a central factor in apples recovery from financial difficulty and winning admiration for creativity as well as focused attention for new products. A simple answer could solve a complex question or puzzle.

Customer service:

Last but not least customer service played a very vital role in brand experience. Specifically the cradle to grave aspect of the customer chain should not be broken –this ensures that “brand promise” is not broken. Apple community is the second to none example for this one.

apple established itself as a creator of brand experience.

Lesson:Do not go on the first impression. Try to understand what is hidden deep down under the external veil. Try to avoid dangers and you will obtain advantages and long-term success.so here the important thing is to understand the remote function of the particular brand and provide the customer specification as it was ordered.

Online shopping: changing INDIA

The market size of Indian online retail is likely to touch the mark of 7000 crore by 2015.currently the market size is 2000+ crore and counting and growing at an annual rate of 35 % . And as per some reliable industry report, India is going to be the third largest nation of internet users in the next two years.

Few years ago online shopping was considered a luxury for rich is growing very fast and Indian teens could be the next big target. As per some research report 68% of teens shopping online love buying books, and the next catchy attraction is for gifts and flowers.

The findings also say that the smaller towns have a higher incidence of purchasing books online as compared to the larger metros and cities. This may be because the titles available more easily in all big book stores as opposed to the small stores where the availability is limited.

On the other hand online marketing is also very inexpensive when examining the ratio of cost to reach of the target audience. Through this way companies can reach a wide audience for a small fraction of traditional advertising budgets.

At the same time allows consumers to research and to purchase products and service conveniently. Here the strategy and overall effectiveness of marketing campaigns depend on business goal and cost volume profit (CVP) analysis.