Value innovation: companies requirement for the X gen.

Hello friends ....right here right now waiting for a cup of coffee.... networking marketers like me called it  e-coffee, in between this i have something to share with you..

According to one of my favorite author Richard lee “value innovation can help improve efficiency across the organization and deliver better results,” yes it is very true.

(Which way to go..plan it first)

I have seen that many companies always questioning  and on the other way around forced to make a profitable growth to compete in the global economy.At the same time seeking an efficient and effective way. Here is the question tweeting in my mind  ...how this is possible???

And the one and only answer available for this question is help of innovation management. Yes you’re hearing the right thing and you also know it better then others…

It can be many things for the accelerating growth,

Company can do many things differently and uniquely.

Thinking out of box not over the box.

Always coming up with new ideas and products/services, and here companies like IBM, Bharati telecom,BLACKBERRY MAKER,Newcomer in Research in motion ltd.,(RIM),Southwest airlines co.,Toyota motors co.,.3M,BMW,GOOGLE and  INFY  etc.

 Yes, playing puzzle with risk .you should know the consequences and should go for it. Plan to fail or fail to plan-words to live by.

Always being in the status of being creative. It will allow you to recapture the loyalty of thousands of  customers from other companies.

This gen x facilitates many evidence’s, which says an organization is not limited to innovation of its process, function and tools only. It can be extended through the organization culture and tradition also. It’s really worth a look.

You can see companies like general motors (GM) and ford, these two are known for their large investments on the research and development. Their standard investment per year on year touches to 36,000 crore. I can guess what you’re thinking right now, it enable them to being the no.1 giants. But it is not the one and only  value innovation my friends.

The perfect example for value innovation here is “Apple”. Apple is awarded as the most innovative company in the world for many years.

The reasons available here are

(image outsourced please contact for any objection)

Their products are very catchy and appealing,(keep in mind that everything is not produced there-outsourced)that's why like the particular word "OUTSOURCE " very much.

Of course they are delivering great value and are very user friendly irrespective of their outsourced manufacturing unit.

E.g. i-phone, i-pod and the new tablets rumor has it i-slate.

You may have the interest to know that does the Steve jobs brand invest ample amount of money on research and development .

Top Bollywood marketing budget and promotion:the evolved bolly era continues.

Hello fellas, yesterday I was just gone through some articles to update my blog with evergreen Bollywood marketing strategies. Late 50’s it was the time when advertisement means Eastman’s color poster’s across the city of Delhi, Mumbai and other city locals etc…before the release of the movie...but whats now....

The biggest billion dollar budget Bollywood movie  RA one is going to release on the month of October but it has already started its heart cracking promotions now only...so can't wait anymore for the movie...its really a rewriting of marketing and promotional strategies.


lets hop back to our topic of late 60's and their strategies that's not working any more on the wall and on the top of the colored banner.

But since then it has emerged dramatically, we MBA guys  always talking about STP’S, BRANDING ,POSITIONING AND ADVERTISEMENT MARKETING etc. which is now a major factor of consideration in the recent Bollywood also.

Here is a detail of movie budget of different cinemas and their marketing budget.

movie trailer of Ra one

Our own Salman khan starrer super block buster movie Dabang:

Movie budget: 30 crore    Marketing budget: 12 crore (almost 40% of the movie budget)

The humour man Natha starrer peepli live:

Movie budget: 10 crore               Marketing budget: 4 crore 

(almost 45 % of the budget)

Here is our super hit movie Gajjni starrer career man Amir khan:

Movie budget: 50-60 crore         Marketing Budget: 14 crore

Akhsay Kumar and Katrina kaif starrer sing is king

Movie budget: 50 crore               Marketing Budget: 15 crore

Market whopping movie 3 idiot starrer Amir, madhavana and Sharman.

Movie budget: 35 crore               Marketing budget: 15 crore

King khan (shah rukh khan) starrer Om shanti Om

Movie budget:35 crore                Marketing budget:20 crore

Ranvir kapoor starer sawarriya

Movie budget:35 crore                Marketing budget:20crore

Recently Ravan Ra one starrer saha rukh khan is coming with bumps in this dewalli. 

Movie budget: ever big budget of INR 1 billion marketing budget N/A

It would be the highest ever movie deal in the Bollywood.it starring  king khan,kareena kapoor,Arjun  rampal etc.

it has also started it pre-release on the occasion of world cup 2011 quarter final onwards.just expecting a super duper hit from the Bollywood king khan.....

You can see here and there also how  Bollywood roping to its target audience with different promotional marketing strategies.it generally included television advertising, ambush marketing ,viral marketing ,multiplex promotions, tie up with several well-known brands and merchandising. While competing with their Hollywood counter parts Bollywood recently comes up with 3D PC games and various mobile applications.

super hit movie Dabbang

If you will see with a micro sense around 10% of a HINDI/BOLLYWOOD movie’s budget is generally spent on the pre-release activities like promotion and marketing. While recent data shows that it will likely to increase up to 20-30 % for big budget movies. While low budget movies also trying their level best on investing their major part of budget investment on pre-release marketing and promotion activities.

GAJJNI trailer

It’s amazing to know that promotion of these Bollywood movies are done through using star-cast, star visits and songs give any HINDI movie the necessary publicity at minimal expenses. 

This modern era Bollywood included social networking (like twitter, Facebook, Ibibo etc.),co-branding, special events and functions and at last special appearances in different TV shows like Indian idol, Hero Honda sare gama pa, laughter challenge shows etc. for advertisement and promotion. also able to raise the bar of standard with crore of income in the bag.

GOOGLE VS BING: WHICH ONE OF THESE IS A NO.1 SEO PAGE ?

If you will ask me what does mean by search engine?

It is just an information retrieval system, which ultimately helps users like us in finding information on the World Wide Web. The best thing is global sharing of information.it basically know for STORE HOUSE OF INFORMATION, ACCESSIBLE OF INFO. ON THE NET.

Here all search engines uses software called spider, indexing which are basically comb the internet and on the other hand find out the documents and addresses which are predefined and the database also contains all such things.

This is the brief working process of a search engine when talking in a layman’s language. Actually it happens like this: fixed algorithms fixed for displaying the search results or keyword given by the user. 

So here a search engine required a well-developed tool to manage, filter and retrieve these information’s and a search engine serves this purpose.

Here is just a detail about how a search engine functions and the technology used behind the displayed home page.

          The comparison between two major players of search engine says that even though Bing is using a modern technology it failed in providing good service compared to Google.

Where is the answer to these questions?

·      Google moves ahead in providing user friendly service when compared to Bing in making the search simple and customization.

·      If you will Google uses very less graphics on its home page but provides many features on its home page. Whereas Bing uses lot of graphics on its home page which utilizes more space leading to consume more time to open the home page itself. Home page of Bing will be like this…

·      We believe that Google is very familiar with us and already using many Google applications. 

 ·      On the other hand BING is known for customization (welcome message) and organization and filter options.

·      Google provides you with thousands of option on search bar,while  BING wasting its time on filtering it, while providing fewer options to the searcher/user.

·      BING is trying to attend its target audience through visual designs and attractions.at the same time Google allowably got its target audience with faster speeder and smarter way.

·      Now a days the war between these two search engines operator's  is going really tough these days as BING also making the searching service faster and mover way.

   After all my dear friends we user's know which one is the better one and which one is the matter one.So keep on browsing..

INDIA VS CHINA AND OTHERES: WHERE IS THE MASTER OF RING(MANUFACTURING) ?

Yes, the whole world is looking at India for their business 

opportunities. But let's not live in a dream, it is the time to face 

the reality. It seems that India's being trapped in the 

course of economic  slavery.

INDIA KNOWN FOR BPO SERVICE AND OTHER SUPPORT SERVICES.

 It seems that other foreign countries using the Indian knowledge and manpower from designing their product and services to selling their products. Also using our services and technologies for their products/services. All these things designed for a customer paying in United States  and other continents only.

A good example is the IT industry we all are so proud of, and what are we content with...Peanuts...!! Until and unless our businesses don’t go from the service orientation to manufacturing orientation .we will be living a lie.

Where  actually INDIA stand in this arena of global market. India is the fourth largest economy in the world (In terms of purchasing power parity), while on the other hand, it has the second largest group of software developers after U.S. if we focus on the other industries, 100 of the fortune 500 have R& D facilities in India .let’s talk little bit about our knowledge group, India sends the maximum number of students to the U.S. colleges than any other country in the world. In 2008, over 94,563 Indian students enrolled in the U.S.

Once the well-known management guru keinchi ohmae told to an reliable  Indian newspaper that Indians are not good at manufacturing. He told that even if they do what we tell them to do, they always need to understand why they are doing it that way,they are more inquisitive then the Chinese.

CHINA KNOW FOR MANUFACTURING UNITS AND JOBS

Do you think mr.keinchi ohamae was right? According to some other stats japan also coming under the same league before some decades ago…but now it’s totally changed and transformed…we just got the crack news about the divested earthquake and then smashed by tsunami. After all this happenings also, it’s ready to regain its status again with more surprises.

Now, just a quick look at India, let’s see some facts of Indian manufacturing industry contribution to the economy has lagged that of the service sector. As a result marginally from 25 % to 27% during 1990-2005.

While on the other hand services share of economy grew from 37% to a specular 52%.if we will talk about the some reports from BCG the manufacturing exports were 6% of GDP($37 billion) compared to 35% ($712 billion) for china. About 60% of china manufacturing exports are by firms based outside china.

Now, it’s a totally different story for India, as per the industrial output registered a robust growth of  8.6% year on year(2010-11).if you will watch the sectors like IIP ,mining or manufacturing  shows a record of 7.7% and 9-1% respectively. If you will check electricity index, it has registered 4.7 this year(2010-11). 

It has been emerged as one of the top ten industrial production country and ranked second in terms of manufacturing competencies also.(report UNIDO).

My friends always asking about the queries about SME’s and SZE’S, this report shows that export from SZE’s grew by 46.7% year on year Rs. 2,23,132 crore(us$ 49.09 billion)during apr-dec 10-11.  

I know what you want to hear from the post at the end that’s a well end.finally the country’s smart engineer’s, researchers and scientist together with its English speaking work force and democratic regime make it an attractive destination for manufacturing.it was since the last 50 years India was trying to doing so and finally fulfilled its dream partially.

Strategic Alliance: Together Our Family Matters

Why everyone now days searching for a company to hang on?

Why they want to alliance with their similar nature and practiced company? 

What are the positive consequences after getting into a merger, joint venture or alliance? 

what are the long term plans after joining the hands with alliance partner?

 If you want to see some success stories then there are plenty of alliances tweeting on the competitive marketing league.

Here is a list of such alliances and the answer to the above questions.

Arcelor-Mittal, Regal plastics co and Delphi automotive co. Tata-Corus, Shell and Essar, Volvo and Gelly, IBM and Toshiba. Hero Honda. Canon and Hp, Ford and Abb, BP and Shlumberger.Vodafone Essar.etc. 

 While telling you something about the recent business alliances and their respective pros and cons. What they got after joining hands with these new business friends and if you enter into such an alliance then what you will get from the joint status is portrayed below.

SAVE THE CHILDHOOD:SAVE THE COUNTRY

MY FOOTS ARE TIED WITH MY LIFE.......

MY LIFE IS ON MY HEAD.......

GIVE US SOME FOOD...WE WANT TO SEE THE NEXT DAY SUNRISE....

MY MOM TOLD ME,THIS IS A NICE GAME TO PLAY WITH.... .

OUR WHOLE FAMILY DEPEND UPON US......

OH MY LORD...PLEASE GIVE ME SOME MORE STRENGTH TO COMPLETE THE DAY....

WE ARE NOT ALLOW TO DREAM LIKE YOU....

GIVE BACK OUR LIFE ...AT LEAST ONCE...THIS TIME...

Just have a dream…like…..no child would go to bed hungry and no child would have become anti-social.

More than 60 million children go to bed hungry every day. Many parents beat their hungry children to fall asleep. Thousands of people in the world are dying every day because of poverty. The only solution to all these problems is EDUCATION. Try to  spending part of you're salary to educate poor children in you're country.

ICC WORLD CUP 2011:Dollars rain for india team

Finally we got it……now India is the champion of ICC World Cup 2011 …after long 28 years of waiting….dreams come true for the billion dollar country…

This time lot of actors and actresses from Bollywood, Tollywood, and Hollywood were present at the finals match at the Wankhede stadium to cheer up Indian team. 

In my previous post I had described about the initial offers from the government side and others…today I would like to share  some of the  facts and figures ….which will give you a clear understanding about the…million dollar game.

ICC honored India with Cash Cheque of 3 million US Dollars (30 lakh US Dollars) (Equivalent to Rs.14,00,00,000 Fourteen Crore) 

Our neighbor, the Runner up of ICC World Cup srilanka got 1.5 Million US Dollars.

The losers of Semi Finals was awarded with 0.75 Million US Dollars each.(Pakistan)

The losers of all Quarter Finals were awarded 0.37 Million US Dollars each.

Prize Money given to teams which reach 1 to 8 places was facilitated with a total of 7.48 Million US Dollar.

Total Prize Money paid by ICC in this entire event was 10 Million US Dollar.

It was all about the total now….yes India sponsored money….

All Players in Indian team will receive Hyundai Verna Cars as Gift which is sponsored by Hyundai Motor India Limited.

Hmmm…BCCI will give 1 crore each to players of Indian team.

What about Mr. Garry Kristen and staff…they will get Rs.50 lakhs each.

It’s a good time for the team selectors also….k.srikant and staff will get Rs.25 lakhs each.

Delhi State Govt. has announced Rs.2 Crore for MS Dhoni.

Delhi residents like Virender Sehwag, Gautham Gambhir, Virat Kohli, Ashish Nehra will get Rs. 1 Crore each.

 Mamata Banerjee(Indian Railway Minister) has said that all Indian team players will get Free First AC Passes for life time.

All Indian team members will get 4000 sq ft Residential sites in Bangalore as announced by the Karnataka Chief Minister BS Yadiyurappa.

Indian Coach Garry Kristen and Support Staff will also be given prizes by the Karnataka Government.

Gujarat State Government will give Ekalavya Sports Award of Rs.1 Lakh each to Munaf Patel and Yusuf Pathan.

One more news adding glamor touch to the story is the doctorate award.

The Jharkhand government Sunday said that it would confer an honorary doctorate degree on local boy and Indian cricket captain Mahendra Singh Dhoni – who is yet to complete his graduation but who led his team to a fantastic World Cup victory in Mumbai. CHEERS INDIA…

What’s about your dream after reading this post…about mine…just wants to see my son in the world cup squad after 25 years…

PICTURE'S THAT MADE ME ATHINKER

he doesn't even know :what's going around him..

Just see this picture....what comes to you're mind at first sight......we really live our life...or just followed it...where is the definition of freedom...