Girl’s universe has certainly turned upside down-marketer’s review

(credit source:www.freedigitalphotos.n

The basic description of the bare necessities of “food, cloth and home” has been terminated from the so called life league. The newly supplanted mantra is “food, iPod and cell phone”. Boys have been dominated by their counterpart girls in categories like entertainment, health and beauty, electronic gadget etc.(abstract is based on a research report)
 

When it comes to electronics purchases, it seems that technology moves right with the learning curve and has been proved again. Here the younger teens are a step ahead their older counterpart. 

They are so fascinated about the tech gadgets that at times they are the major influencer (high value electronic purchases). Now I’m going to tell you a balled over fact that might be hard to believe for boys, girls spend more money on entertainment than the guys (as per a reliable research report). 

Latest brand review on airtel Rebranding case

I’m writing this article in memory of my favourite airtel brand logo and alluring jingle tune. If I could write a post it would be a kind of “RIP” word feeling for my beloved old brand. 

“Our new brand identity along with the new vision will help us to serve our customer in the best possible manner, living our brand values of being alive, inclusive and respectful.”

                                                                             Sanjay Kapoor                                                                                                   CEO (India and south Asia)

Airtel Africa crossed over 50 mln customers across 16 countries.(Year ended Nov 2011) .Revenue of the company INR 59,467 crore (2011).Bharti airtel is the 5^th largest telecom operator with over 230.8 mn subscribers across 19 countries as of June 2011.It is the largest cellular service provider in India with a subscriber base of 174.69 mln(End of Nov 2011).