Tuesday, December 13, 2011

Online shopping: changing INDIA

The market size of Indian online retail is likely to touch the mark of 7000 crore by 2015.currently the market size is 2000+ crore and counting and growing at an annual rate of 35 % . And as per some reliable industry report, India is going to be the third largest nation of internet users in the next two years.



Few years ago online shopping was considered a luxury for rich is growing very fast and Indian teens could be the next big target. As per some research report 68% of teens shopping online love buying books, and the next catchy attraction is for gifts and flowers.


The findings also say that the smaller towns have a higher incidence of purchasing books online as compared to the larger metros and cities. This may be because the titles available more easily in all big book stores as opposed to the small stores where the availability is limited.


On the other hand online marketing is also very inexpensive when examining the ratio of cost to reach of the target audience. Through this way companies can reach a wide audience for a small fraction of traditional advertising budgets.


At the same time allows consumers to research and to purchase products and service conveniently. Here the strategy and overall effectiveness of marketing campaigns depend on business goal and cost volume profit (CVP) analysis.


If you will give some time to understand the online marketing and flea marketing, you will get notice that as the premier online reselling online platform, e-bay, Amazon.com, flipkart and home shop 18 etc. are often used as a price-basis for specialized items. Buyers and sellers often look at prices on the website before going to flea markets; the price shown on online mega stores often becomes the item’s selling price.


Current trend shows that consumers are much more concerned about price and security these days. Because no one wants to pay a larger gap price to the other online store while it is available at a very lesser rate.



Spending on movies and music in online shop is minuscule in number. This category is hitting very less in the counting unless like western market. At the end of the day it is a challenge for the Indian marketer to grab all such opportunities on the hunting ground. 


Well, the culture of the west zone can be attributed to this fact. The teens on west spend 3 times more on purchasing flowers and gifts online as compared to their counterparts from south.

123 comments:

  1. Everybody knows that, shopping online saves cost and time. Not only this, online shopping in India has reduced the everyday customer traffic at physical stores to a smaller extent. Yet tough to believe, this is a fact. Though online sellers are not in the nascent stage, they offer good discounts on branded products of various categories.

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  2. @online store's in India....i agree..:)India is doing well in this context recently...it was just an illusion for the new entrants or new doers...:)

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  6. Online shopping save the time and money. Online shopping makes sending gifts more easy. The choices you can get for many products.

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  7. The best online shopping sites in India can offer you the lowest prices on the electronic gadgets and other items that you may want to buy as well. Accessories for the electronics gadgets are often purchased at the same time as the electronic gadgets themselves. Many people like to give this type of gift along with the accessories that the person will need.

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  8. There are wide range of organizations out there that are blooming, but more are merely scraping by (while others turn business with removed selling). So what is it that makes some organizations successful while their competitiveness get gradually eventually left in the dust? It’s not always an easy dilemma to remedy, but here are a few organizations including the “everything they holding changes to gold” attitude. And if you will set up their promotion and conversation methods, you may just look for the accomplishments you need.

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  9. hello WAM...you're absolutely right.this a special and most desirable question for this kinda post..at the end of day,i will say one thing..i.e. trust and brand loyalty(specifically in online marketing/e-commerce)which makes the difference.Don't you think we people are fed up with the promotion's and advertisement concept(still watch it)....as you termed the midas touch effect..

    i would like to clear that..why we are putting our sole interest/trust on their so called branded product/service?because we are believing that they have the efficiency to deliver the experience.more over they have been doing so.while talking about their well established methods and strategies adoption,we should rethink about it before applying this on our organization..shortly you could say it as.."they are just enjoying the liberty of 18+ life"...:)

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  10. The best online purchasing websites in Indian can provide you the most affordable costs on the gadgets and other products that you may want to buy as well. Components for the gadgets devices are often ordered at the same time as the gadgets themselves. Many people like to provide this form of present along with the accessories that the person will need.

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  11. On the internet buying save the money. On the internet buying makes sending gifts more easy. The choices you can get for many products.

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  13. I love online shopping. Online shopping saves time. Another thing which fascinates me is the cheap deals and better prices as products come to you direct from the manufacturer or seller.

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  14. GoVasool.com is an online Shopping website - we help shoppers get wholesale discounts by shopping online india.

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  15. Thanx for sharing this nice post. In India online shopping is very popular now days. Those people doesn't have the time to go into the markets for shopping, they like to go for online shopping. There are many online stores offering best deals on shopping their products.

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  18. Just a great listing.But its to difficult to visit all the stores to get hot offers, I came across this wonderful site http://www.dealsofindiaonline.com/ where you can get hot deals, discounts and offers of all the popular Indian stores. Its a one stop shop for net savvy Indian online shoppers.

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  22. You're right this market is going to grow to proportions most of us cannot imagine right now. It allows for niche operators like http://www.bhaap.com to gain a large following and succeed

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  23. great article this. Lots of good players coming into the market, I recently used www.bhaap.com and have have had a great experience with them so far.

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  25. The ecommerce industry is surely on a boom right now in India. More and more people are now feeling comfortable shopping online. The online discounts and convenience of sitting at home and buying things surely adds to the motivation to buy online. With additional discounts through promo codes and coupons helpd further reduce the prices of products you want to buy online.This industry will just grow further at a speed proportional to the growth on internet in India

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  31. Yes now a shopping online become a trend.I think after some year we will wee a different world where each and everything will get online.

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  32. You're right this market is going to grow to proportions most of us cannot imagine right now. It allows for niche operators like http://www.bhaap.com to gain a large following and succeed
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  42. Online shopping has made life very easy.....I get lot of my stuff delivered at my office and its cheaper than going out to physical stores. Above all you can easily find good discount coupons online.

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  50. Yes online shopping is great option in present because no body have much more time to window shopping so now this is one in one option for best shopping with reasonable prices.

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  52. Online shopping in India has been prefered by many this days. There are many brands starting online shops. So that they don't lack behind in the online market.

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  53. You are right dear really online marketing is a good option i agree with you.

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