Tuesday, December 13, 2011

Online shopping: changing INDIA

The market size of Indian online retail is likely to touch the mark of 7000 crore by 2015.currently the market size is 2000+ crore and counting and growing at an annual rate of 35 % . And as per some reliable industry report, India is going to be the third largest nation of internet users in the next two years.

Few years ago online shopping was considered a luxury for rich is growing very fast and Indian teens could be the next big target. As per some research report 68% of teens shopping online love buying books, and the next catchy attraction is for gifts and flowers.

The findings also say that the smaller towns have a higher incidence of purchasing books online as compared to the larger metros and cities. This may be because the titles available more easily in all big book stores as opposed to the small stores where the availability is limited.

On the other hand online marketing is also very inexpensive when examining the ratio of cost to reach of the target audience. Through this way companies can reach a wide audience for a small fraction of traditional advertising budgets.

At the same time allows consumers to research and to purchase products and service conveniently. Here the strategy and overall effectiveness of marketing campaigns depend on business goal and cost volume profit (CVP) analysis.

If you will give some time to understand the online marketing and flea marketing, you will get notice that as the premier online reselling online platform, e-bay, Amazon.com, flipkart and home shop 18 etc. are often used as a price-basis for specialized items. Buyers and sellers often look at prices on the website before going to flea markets; the price shown on online mega stores often becomes the item’s selling price.

Current trend shows that consumers are much more concerned about price and security these days. Because no one wants to pay a larger gap price to the other online store while it is available at a very lesser rate.

Spending on movies and music in online shop is minuscule in number. This category is hitting very less in the counting unless like western market. At the end of the day it is a challenge for the Indian marketer to grab all such opportunities on the hunting ground. 

Well, the culture of the west zone can be attributed to this fact. The teens on west spend 3 times more on purchasing flowers and gifts online as compared to their counterparts from south.