Friday, March 4, 2011

How to do a successful advertisement: 2011 talkies

Advertisement is all about catching your audience eye ball’s and mesmerize them right. During the last week, I had some really great conversation with fellow friends. Whenever we see each other, we always come back to the fundamentals of advertising and promotional activities. What separates good advertisements from bad ads and promotions? Where are the boundaries of advertisement marketing?

In my opinion, it's easy to find bad advertisement but a little more challenging to find good ads and promos. If the ads marketing you are doing, or would like to do for your business, can accomplish a few basic objectives, you can in fact call it "good marketing."

The general questions are: 
Does your ads and promos speak to your target audience with positive sense of humors?
Second one is. Your offer resonates with your market or not?
Are you able to set the appropriate timings for your ads and campaigns?



 
Here are a few of the lessons that I feel are paramount when designing or structuring an ad copy or TV commercials.

      1.first try to understand your target audience, as we all know that Using a hand written letter to your near and dear one is far better and lovable than anything else.so here your ad copy should include a hand written letter instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your ad copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.it is one of the sale-able trend recent days. e.g. car loan ads

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
Because many customers like to complain you, while leaving the outside factors unnoticed.
4. Yes my dear advertisement lovers and designers, always Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses or discounts in your ad copy, also list the money value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product also. Don’t put too much of star mark condition’s here and there.it really sucks..

6. endorse your product or service with “Aam logo ka star”. Make sure the person is well known to your target audience. Include their picture and a statement on your ad copy.it is a traditional approach of advertisement. Recent research shows that sport should include cricketers; family ads should include the classic gals of TV operas. And talking about the FMCG ads should entertain with sizzling divas and stars. And the most popular talkies are about the cartoons and odd man outs…the best ever to get your audience. And considerably remember that ODD IS THE FASHION NOW A DAYS.

7. I just saw my picture in a renowned website which has published my photo…and I really like it….and others so. Include your own or others picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.e.g ads like Pepsi wow.. yungistan ads..etc

8. Tell your potential customers on your ad copy that you will donate a % of their purchase price to specific charity (e.g. ITC note books). This will show them you really care about the people. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Always tell your potential customers that they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

Write the name Hollywood as  "WOLLYHOOD.it will grab the attention of your customer…because as a nature we people love to find out mistakes…at the time give a space to store it in the mind…like FCUK WATCHES  ads and TATA 
F_ _ _ _ _ _CK ADS.

SO KEEP ON LEARNING RECENT TRENDS OF ADVERTISEMENT AND CURRENT CONSUMER BEHAVIOR.

BE CREATIVE ENOUGH TO GRAB THE EYEBALLS