Advertisements on TV :Serving it's purpose or not?

We are watching one of the prime time TV-serial right now.On the spur of the moment,I heard there are troubles of more than one kind.

You should not buy that,' my friend said

Adeela  smiled.(my friends wife) 'It's not that difficult,' the immediate reply was 'How do you put up with me?'

"You're probably right," Adeela said mildly. I was shocked over the ad impact behaviour of both.

"Yes,They are studying her thoughtfully.It was a question we never would have asked one year ago.Then she would have known exactly where everything stood.'I think it might be better if you spent more time here in the office,otherwise on television.'I told myself.

Too many things are becoming unravelled.There are some decisions that only you can make.

'We advertiser's are making ads to serve the purpose of information  or using in-terms of impulsion only.Which made me think about this quote of David Ogilvy.

Innovation became Trendy and Tipsy!

Samsung is here and now; it’s dominant in TVs and sells a lot of washing machines, but its smart phones that made Samsung as a recognizable presence around the world. If Samsung isn’t yet a lustrous brand like apple, its finding success as the anti-apple-Galaxy Smart phones outsells iPhones. And Samsung probably the only other company that can throw a product introduction and have people lined up around a city block, as they did in the New York City on March 14 for the lunch of   Samsung Galaxy S4. 

Innovation or research show-off is the key (here, research show-off refers to “first mover win the race strategy”). Companies like Sony, Panasonic, and GE etc.Did what Samsung is doing. Except in the area of analog consumer electronics; they refined and miniaturized existing technology and took it to the max.How ever they didn’t lead the next wave of innovation-digital consumer electronics. In the brave new world, Samsung jumped in with both feet and exploited an industry with no entrenched leaders. 

Mr. Lee may have more depth than apple’s job and more long term thinking than perhaps any other US based MNC’s Ceo, despite the mafia like control and secrecy he espouses. Samsung now sells more and is worth more than any giants like Sony, Panasonic, etc. Combined. Think about that, if you have predicted that in the 90’s, you would have been laughed out of the room. 

How Tata built the empire of Trust in the world of suspiciousness?

Recently, I have realized one book about Brand Tata and going to share some of the lines.Many graduates and engineers wish to join Tata as an employee and many companies desires to become their partner or client,simply because Tata always serves to their trust.

 Ask anyone what they value most about Tata and the Tata brand, and there is a high chance that this is the first word you will hear. People trust Tata, because they feel that they can trust. This becomes another virtuous circle: the more trust the group generates, the easier it becomes to generate further trust.

There is a very strong and symbiotic relationship between the Tata brand and the individual company and product/service brands. But importantly, as suggested earlier, the relationship too does not just go one way. The Tata brand indeed does provide “Air cover” or an umbrella, but it also draws strength in return from the individual brands.

"Brand Amul" Social Media:An Irrefutable Marketing Campaign

It is often said that a person’s true colors show during the most trying of times; the same can be aver about Brands. I believe that every brand should espouse or try to adopt a well Brand posture .which shows anticipation & respect to its customer and its present.how many brands came up with such offline/online, digital/outdoor media campaigns to support the general public? (true indeed as a brand/Note:Not Media).

ADVERTISEMENT IS THE ART OF MAKING WHOLE LIES OUT OF HALF TRUTHS !!!

It is no secret that effective advertisement requires creating a small thought base.After a long two months break, here we got some ads to fuel our thought process.Just check out some finest quotes/ads on advertisement 

Advertising: the science of arresting the human intelligence long enough to get money from it.-Stephen Leacock.

In our factory,we make lipstick, in advertisement, we sell hope-Peter Nivio Zarlenga

Promise, large promise is the soul of an advertisement- Samuel Johnson

Finally,the death of advertisement? 

I think that's in the book of revelation, it’s the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe and their aroma.

Some examples of creative ads

Latest brand review on airtel Rebranding case

I’m writing this article in memory of my favourite airtel brand logo and alluring jingle tune. If I could write a post it would be a kind of “RIP” word feeling for my beloved old brand. 

“Our new brand identity along with the new vision will help us to serve our customer in the best possible manner, living our brand values of being alive, inclusive and respectful.”

                                                                             Sanjay Kapoor                                                                                                   CEO (India and south Asia)

Airtel Africa crossed over 50 mln customers across 16 countries.(Year ended Nov 2011) .Revenue of the company INR 59,467 crore (2011).Bharti airtel is the 5^th largest telecom operator with over 230.8 mn subscribers across 19 countries as of June 2011.It is the largest cellular service provider in India with a subscriber base of 174.69 mln(End of Nov 2011).

Top 25 Brand tips:Ramp up with a BRAND WEBSITE

Is it something to be regarded as a work of beauty and art?  How do we fall in love with a beautifully designed and structured website? 

It is just an information provider or an evangelist maker or an advertisement show. Web designers and content writers have been working very hard these days to make it very simple and concise. Here we go with some expert sayings,modern day’s tricks and tips to repositioning our "Brand website". Keep in mind that how to give an overwhelming experience to the UNIQUE VISITOR’S .It is a retentive post where we have revealed to you.....

Brand tip 1: Create a page (width and length), which is suitable and appropriate for your target audience. Because you know better that tech savvy people likes higher resolution while older people prefers lower resolution.

Brand tip 2: Do not make the important part of your website look like a free ads site (specifically top/top right).

Brand tip 3: Always try to break long pages into multiple pages. (Specifically use page breakers).

Brand tip 4: Use font sizes, color and style to prioritize the content. Fonts should be 12 PX or larger. Use fonts which are easier to read in both sizes. (E.g. san-seriff, seriff).

I love my KIDs choice:Disarray for Brand maker's

The most surprising bit of data, global/domestic trends has always been a contentious issue, given the real problem of trends. Today the picture is a complex one; it would be wrong if I would say something and bank on a specific target group as our prospective decision maker. 

Companies tries to rectify this by employing a combination of lifestyle and ownership of consumer durables to profile the hard-to-reach affluent consumers and their mass and emerging media consumption. Find out whom to target?

In earlier times it was the adults who decided which toy or toys to buy for their children. You could easily find out the children as end user, the mother was the decision maker and father held the financial purse strings. 

Today, the scenario is changing rapidly, children are participating in the decision making process. Internet age children are in better position to get more information more quickly than their parents or grandparents. (The term of influencer has been changed to decision maker).

On the other hand parents are also encouraging their children to make their own decisions so that they could get the experience.

If you are enjoying your parenthood than I personally believe that parents accept children’s decisions about what to wear and what to eat and drink. And their sure shots are choices of TV program's, movies, video games and music. So it is very important for the marketer to understand the children sights to strengthen their brand.

New Coca cola ad 2011 december:ADs with feeling

Hello friends, there’s never a shortage of ads about how to be more effective in business and marketing. Most of them are forgettable but here is a ad that changed the way we think about commercials and ads. By seeing this you can understand "How to win prospects and customers “this type of transformation requires abandoning the established rules and experimenting with new ways of working with one another. Just try to understand, what others want to experience or fell when they come across your commercials and ads. Sincerely, I believe that the company has been able to understand the global mass as their unique evangelist.

Coca-Cola and Pepsi: Image Advertisement And Brand Marketing

(Differentiation of  brand logo from time to time)

It was initially sold as a patent medicine for five cents, a glass at soda fountain in the United States.(because of the belief that carbonated water was good for the health and cure many more diseases also.)

The transformation leads to a situation, where we believe and also enjoy's it as a drink for happiness.So dear friends, here we are discussing about the brand charisma, how well image advertisement works for the company called “Coca-Cola Company”. I think (Pepsi and Coke) they’ve done an excellent job (as usual) of appealing to a wide audience with their clean, sleek, modern looking packaging and logos.let's see the coke brand marketing in this post  and  "BRAND PEPSI" in the next continuing post.

PIXAR ANIMATION STUDIO'S:BRAND EXPANSION TO TELEVISION

INNOVATION AND CREATIVITY-LOGO DESIGN

When telling about these brand building stories, another company that comes to our top of the mind is Pixar animation studios. Running cool with the advantage of some of the most creative people in the industry to produce films that tug at the heartstrings of every demographic.  But they put in the time.  With rumours’ of a five-year production cycle on every film, they are certainly taking a risk, but so far their quality-over-quantity mentality has paid off big.

Pixar іѕ  the animated film wing of the Walt Disney Corporation.yes we all know it.

Now you have a reasonable doubt in your mind i.e. Why PIXAR’S brand is’s so successful ?

Brand factory: just one byte of apple

Hello dear readers today onwards, we will discuss some killer examples of branding and its miracle through finest advertisement and promotions. So happy reading BLOGGER’S and be sure to let us know in the comments below if you know of other killer branding examples, large or small. 

There are number of companies out there that are succeeding, but more are merely scraping by (while others close business with scrap selling).  So what is it that makes some businesses successful while their competitors get left in the dust?  It’s not always an easy question to answer, but here are a few companies that embody the “everything they touch turns to gold” mentality.  And if you will install their branding and communication secrets, you may just find the success you crave.

Apple inc

apple inc.com logo

More than just products, this company offers a lifestyle, one that is hip, fun, and on the cutting-edge of technology (or so they would have you believe).  Their products meet needs you didn’t even know you had and their advertising skews to the young (and young at heart) with trendy music and splashy, colorful graphics.  This is one big lesson in innovation and advertising success.

Employee love for the brand is probably huge components on why they’ve been so successful.

Value based branding is one of the best strategy. Because our king (“customer”) wants value for value or money for money concept in the state.

Simplicity is the ultimate sophistication. Today’s WORLD IS COMPLEXITY”, I’m expecting that you’re agree with me....yes that’s why being simple is  different today.(unbeatable uniqueness).

Core values of the company: product/service design and innovation, ease and simplicity, quality.

Apple experience center:

The product experience: functional attributes of the product, how well the thing works (e.g. special integrents in the product) experiential features, how the product works (technologies in the production process) aesthetics (design, color and shape of the product etc.)

The look and feel:

The look and feel includes the visual identity. (E.g. logo, name, signet, packaging, store design and website design etc.).

Experiential communication: (apply the think different concept here. You will get a wild animal particularly a red bull)

Experiential communication includes the advertisement; it has to provide value, inform and entertain the customer (it is varies from b2b to b2c). Just check out those previous campaigns of apple. The think different campaign, launched in 1997, was a central factor in apples recovery from financial difficulty and winning admiration for creativity as well as focused attention for new products. A simple answer could solve a complex question or puzzle.

Customer service:

Last but not least customer service played a very vital role in brand experience. Specifically the cradle to grave aspect of the customer chain should not be broken –this ensures that “brand promise” is not broken. Apple community is the second to none example for this one.

apple established itself as a creator of brand experience.

Lesson:Do not go on the first impression. Try to understand what is hidden deep down under the external veil. Try to avoid dangers and you will obtain advantages and long-term success.so here the important thing is to understand the remote function of the particular brand and provide the customer specification as it was ordered.

Branding and communication WITH postioning:Indian salt market

This is an impulsive situation for the brand and communication manager’s, how they empathize, examine and accomplish the correspondent actions, while utilizing the brand image or goodwill  of their respective company or organization.

Tata salt has got a market share around 37% while its closest competitor “Anapurna” from HUL is breathing down its neck with a market share of around 35% as recent org –mart retail audit has revealed. The audit shows the 15 lakh ton domestic branded salt market will witness of stiff competition in the coming days as branch such as Dandi, Surya and Nature fresher trying to grab a comfortable share with intensive marketing strategies and advertisement campaign.

Tata has been the dominate player in the salt market for over 20 years with a focus on the kg package in the urban market. TATA markets its salt as pure and as desh ka namak (the country’s salt) to upper income segments. The company produces nearly 50% of India’s total capacity for soda ash. Consumers are comfortable with Tata’s household name and the quality of the salt, but the company has not exerted a strong branding campaign, relying instead on the strength of its name.