Innovation became Trendy and Tipsy!

Samsung is here and now; it’s dominant in TVs and sells a lot of washing machines, but its smart phones that made Samsung as a recognizable presence around the world. If Samsung isn’t yet a lustrous brand like apple, its finding success as the anti-apple-Galaxy Smart phones outsells iPhones. And Samsung probably the only other company that can throw a product introduction and have people lined up around a city block, as they did in the New York City on March 14 for the lunch of   Samsung Galaxy S4. 

Innovation or research show-off is the key (here, research show-off refers to “first mover win the race strategy”). Companies like Sony, Panasonic, and GE etc.Did what Samsung is doing. Except in the area of analog consumer electronics; they refined and miniaturized existing technology and took it to the max.How ever they didn’t lead the next wave of innovation-digital consumer electronics. In the brave new world, Samsung jumped in with both feet and exploited an industry with no entrenched leaders. 

Mr. Lee may have more depth than apple’s job and more long term thinking than perhaps any other US based MNC’s Ceo, despite the mafia like control and secrecy he espouses. Samsung now sells more and is worth more than any giants like Sony, Panasonic, etc. Combined. Think about that, if you have predicted that in the 90’s, you would have been laughed out of the room. 

ADVERTISEMENT IS THE ART OF MAKING WHOLE LIES OUT OF HALF TRUTHS !!!

It is no secret that effective advertisement requires creating a small thought base.After a long two months break, here we got some ads to fuel our thought process.Just check out some finest quotes/ads on advertisement 

Advertising: the science of arresting the human intelligence long enough to get money from it.-Stephen Leacock.

In our factory,we make lipstick, in advertisement, we sell hope-Peter Nivio Zarlenga

Promise, large promise is the soul of an advertisement- Samuel Johnson

Finally,the death of advertisement? 

I think that's in the book of revelation, it’s the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe and their aroma.

Some examples of creative ads

Top 10 Brands of 2011: We still stand tall

Hello friends..and very warm welcome...

It was a very memorable year for all of us, some companies climbed up and many more are merely scraping by. And some of the companies closed their business dream with scrap selling. I would like repeat the same question. So what is it that makes some business successful while their competitors get left in the dust?

Here we are presenting you the top ten innovative brands of the year 2011.Their business strategy for this year was INNOVATION.

Ranked 10: Epocrates

image:relodentech.com

Rank spot 10^th is awarded to this company; this company has been in the business of mobile health software applications since 1998. “Epocrates” is a leading brand in the category of clinical information  and solution provider to the many major  health  care   provider’s. As per the company news  it  has  crossed1  million users worldwide recently.  This company hasbeen generated $ 122 million-$125 million with an EPSof  $ 0.12-$ 0.15  in  a  very  short  span of time. It was founded by two Stanford
students with a vision to lesser the burden of physicians and
doctors.

Ranked 9: ZYNGA

Rank spot 9 is awarded to none other than our favorite online game portal “ZYNGA”.

It has been in the business of outsourcing games and applications widgets to the social networking sites like my-space, Facebook etc.

Some of the top of the list games from ZYNGA are City Ville, Farm ville, Empire and allies, Texas holdem poker etc. ZYNGA games are having over 200 million monthly active users on Facebook.

Ranked 8: NETFLIX

image;Google.com

If you believe in piracy free digital things then it is a perfect choice. It has been on the top list for many years for on demand streaming internet media and flat rate DVD’s.   It has started its digital distribution on 1999 and by 2009 reached a vast collection of 100,000 DVD’s and recently surpassed 10 million subscribers. Recently NETFLIX announced that it has crossed over 23.6 million subscribers. While doing business successfully in these years, the company made up mind to
grab the market share of Latin America, UK, Ireland 
and Spain.

Ranked 7: Dawning Information System

image:schoolphotoproject.com

Dawning information system (Shenzhen) limited manufacturer and sells high-tech computers and servers and also own the 30% market share in the category of high performance computing system.

The renowned manufacturer of some of the fastest super computer’s like Nebulae. The high performance dawn 6000, which has a projected speed of 1 quadrillion operation per second (Loongson processor at its core. Isn’t it really amazing).

Ranked 6: GROUPON

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This time “GROUPON” secured the 6^th rank in the top ten list of Million Dollar Marketing Blog. It is a website based company, which generally features the available products on the basis of “Deal of the day” approach. It has been facilitated discounted attractive gift certificates usable at local and national companies. You will ask why this company is on 6^th rank.