The market caught fire:call the fire brigade

Marketing has been changed drastically; some of my friends don’t even wants to turn their IDIOT BOX anymore. And others always use binoculars to see these salesman peoples (so that they can easily run out of this situation). Some part of the mass wants to break their own laptop/desktop because of the ridiculous interruption of pop-ups while browsing internet/web. Prices are going up and these company salesmen are on their way to make you purchase their so called “BRANDED PRODUCTS/SERVICES”. 

“From start’s to finish” strategies also make no sense when you’re busy and the seller seeks your valuable 5 minute's of time to give a great deal. At the same time, they usually follow a motto i.e. “To leave no stone unturned”.

Generally it feels like to pour oil on troubled water. And they promise to you that we shall sink or swim together.  We are shopping lover's .we wants to purchase varieties product or services. Then and there we shut the door on our own way, because of the inclusion of complexity. This is not a self generated problem of a sole company, as a whole market it looks so.

The marketer should think wisely in this regard. Let each of them decide for himself/herself. Today’s buyer seeks a buying experience in each and every aspect. The marketer should choose an alternative way or different approach to make it sweet. While as a company you want to make revenue, these customer’s also deserving the value for value. One should not aim at gaining things by hook or crook. As far as my view is  concerned these activities are at low ebb.

It is the time to understand the term “value begets customer but not in the “hue and cry” approach.

Coca-Cola and Pepsi: Image Advertisement And Brand Marketing

(Differentiation of  brand logo from time to time)

It was initially sold as a patent medicine for five cents, a glass at soda fountain in the United States.(because of the belief that carbonated water was good for the health and cure many more diseases also.)

The transformation leads to a situation, where we believe and also enjoy's it as a drink for happiness.So dear friends, here we are discussing about the brand charisma, how well image advertisement works for the company called “Coca-Cola Company”. I think (Pepsi and Coke) they’ve done an excellent job (as usual) of appealing to a wide audience with their clean, sleek, modern looking packaging and logos.let's see the coke brand marketing in this post  and  "BRAND PEPSI" in the next continuing post.

PIXAR ANIMATION STUDIO'S:BRAND EXPANSION TO TELEVISION

INNOVATION AND CREATIVITY-LOGO DESIGN

When telling about these brand building stories, another company that comes to our top of the mind is Pixar animation studios. Running cool with the advantage of some of the most creative people in the industry to produce films that tug at the heartstrings of every demographic.  But they put in the time.  With rumours’ of a five-year production cycle on every film, they are certainly taking a risk, but so far their quality-over-quantity mentality has paid off big.

Pixar іѕ  the animated film wing of the Walt Disney Corporation.yes we all know it.

Now you have a reasonable doubt in your mind i.e. Why PIXAR’S brand is’s so successful ?

Brand factory: just one byte of apple

Hello dear readers today onwards, we will discuss some killer examples of branding and its miracle through finest advertisement and promotions. So happy reading BLOGGER’S and be sure to let us know in the comments below if you know of other killer branding examples, large or small. 

There are number of companies out there that are succeeding, but more are merely scraping by (while others close business with scrap selling).  So what is it that makes some businesses successful while their competitors get left in the dust?  It’s not always an easy question to answer, but here are a few companies that embody the “everything they touch turns to gold” mentality.  And if you will install their branding and communication secrets, you may just find the success you crave.

Apple inc

apple inc.com logo

More than just products, this company offers a lifestyle, one that is hip, fun, and on the cutting-edge of technology (or so they would have you believe).  Their products meet needs you didn’t even know you had and their advertising skews to the young (and young at heart) with trendy music and splashy, colorful graphics.  This is one big lesson in innovation and advertising success.

Employee love for the brand is probably huge components on why they’ve been so successful.

Value based branding is one of the best strategy. Because our king (“customer”) wants value for value or money for money concept in the state.

Simplicity is the ultimate sophistication. Today’s WORLD IS COMPLEXITY”, I’m expecting that you’re agree with me....yes that’s why being simple is  different today.(unbeatable uniqueness).

Core values of the company: product/service design and innovation, ease and simplicity, quality.

Apple experience center:

The product experience: functional attributes of the product, how well the thing works (e.g. special integrents in the product) experiential features, how the product works (technologies in the production process) aesthetics (design, color and shape of the product etc.)

The look and feel:

The look and feel includes the visual identity. (E.g. logo, name, signet, packaging, store design and website design etc.).

Experiential communication: (apply the think different concept here. You will get a wild animal particularly a red bull)

Experiential communication includes the advertisement; it has to provide value, inform and entertain the customer (it is varies from b2b to b2c). Just check out those previous campaigns of apple. The think different campaign, launched in 1997, was a central factor in apples recovery from financial difficulty and winning admiration for creativity as well as focused attention for new products. A simple answer could solve a complex question or puzzle.

Customer service:

Last but not least customer service played a very vital role in brand experience. Specifically the cradle to grave aspect of the customer chain should not be broken –this ensures that “brand promise” is not broken. Apple community is the second to none example for this one.

apple established itself as a creator of brand experience.

Lesson:Do not go on the first impression. Try to understand what is hidden deep down under the external veil. Try to avoid dangers and you will obtain advantages and long-term success.so here the important thing is to understand the remote function of the particular brand and provide the customer specification as it was ordered.

Alcoholic beverage's market in India:India is drinking too much

Here we are discussing about some of the main reasons and key factor behind success of alcoholic beverages market in India. As per the research report, it is estimated to cross the USD 39 billion (over Rs 1,75,950 crore) mark by 2014.(research firm Datamonitor).

Following are some of the driving factors,

INDIA is turning out to be an attractive territory for global players as consumption of alcohol has saturated in many countries and even declined in traditional markets like Europe, while India offers immense growth opportunities.(as per data monitor and KPMG research firm)

 

Increasing acceptance of alcohol consumption among the rich and aspiring middle class, coupled with rising disposable income and a large young population, indicate high growth potential for the sector.

The target population for alcoholic beverages –people aged 20-59 years is very large and growing.

According to a study by the firm, the sector grew at a compound annual growth rate of 12 per cent between 2004 and 2009, with the industry turnover touching USD 21.7 billion (over Rs 97,910 crore) in 2009.(As per KPMG report).

On-trade sales are expected to grow considerably, as growing affluence among young consumer will spread the culture of frequenting pubs and restaurants’.

Along with that new alliances( or acquisitions), emerging strategies and business models like contact bottling (it is one kind of contract model),import alliances and permitted distribution partnerships fueling such kind of rapid growth in this sector.

On the other hand good numbers of investors are available for the private equity investments. As the market evolves from nascent stage. Strategies such as partnership and alliances are coming up with defined look.

Last but not least Indian market (Indian consumer’s) unanimously contributing to the BCG MATRIX star.

THE ONE AND ONLY STEVE JOBS

Hello delegates..... 

he comes out on that stage with wearing a pair of Blue jeans and black t-shirt, and presents the apple products in such a mesmerize way that everyone wants the product in hand at that point of time.it just dazzles the press.

yes I'm talking about the  marvelous marketing guy sir Steve job's,it seemed that no one creates "hotness" like sir Steve job's. i guess all of you people once see the introduction of iPhone.word of mouth was the killer strategy that they have been applied for many years and what they received was valued at $400 million.

As per the famous piper jaffray's annual team survey, more than 84 percent had heard of the iPhone and 25 percent said they would pay $ 500 for it.it is better to mention here that the only advertising repeated "hello" for more than 30 times in the film and television media.

It was aired only during the time of Oscars only. I think now you have under-stood...how exactly they utilized our marketing term i.e. "word of mouth”.

it may not be a wild success but it sure did get a lot of press that made it seem very hot.

            OK..........did you know that recently Steve Jobs has to go on medical leave at precisely this point of time.Lacking information about Mr. Job's latest illness, questions have focused on what his absence will mean for Apple.

following are some of the questions regarding the future of apple and its soul guru Steve jobs.

do you think that  the management team that will run things while he's on medical leave?

What will be the impact be on a stock price that's made Apple one of the most valuable companies in the world?

is there  enough  new things in the pipeline of the company  to sustain  its financial performance?

of course these questions make worry mark on the faces of thousands of people.

In an age when we routinely carry miniature supercomputers in the form of smartphones in our pockets, it's hard to fully grasp the impact of Mr. Job's first great product, the Apple II personal computer. The technological wizardry behind it - Those high-res graphics! That disk controller! - largely belonged to co-founder Steve Wozniak.

But the vision of placing technology in normal people's hands, and the passion to build a company devoted to that concept, came from sir Steve Jobs.

at this point of time of comparison with Mr. Jobs may not be Bill Gates and Jack Welch nor other global industrialist's.

When in one interview, was asked whether sir Steve Job's legendary control-freak perfectionism didn't sometimes drive him a bit crazy.

His answer captured Mr. Jobs perfectly: "It's OK to be driven a little crazy by someone who is so consistently Right."

OK finally, it's a great lesson of demonstration and introduction strategies for the the future manager's,we can learn the way to deal with in the complex world.