Showing posts with label airtel. Show all posts
Showing posts with label airtel. Show all posts

Wednesday, February 1, 2012

Latest brand review on airtel Rebranding case

I’m writing this article in memory of my favourite airtel brand logo and alluring jingle tune. If I could write a post it would be a kind of “RIP” word feeling for my beloved old brand. 

Our new brand identity along with the new vision will help us to serve our customer in the best possible manner, living our brand values of being alive, inclusive and respectful.”
                                                                             Sanjay Kapoor                                                                                                   CEO (India and south Asia)

Airtel Africa crossed over 50 mln customers across 16 countries.(Year ended Nov 2011) .Revenue of the company INR 59,467 crore (2011).Bharti airtel is the 5th largest telecom operator with over 230.8 mn subscribers across 19 countries as of June 2011.It is the largest cellular service provider in India with a subscriber base of 174.69 mln(End of Nov 2011).