Showing posts with label brand building. Show all posts
Showing posts with label brand building. Show all posts

Sunday, November 2, 2014

S.M.A.R.T. Goals-A small change to the earlier concept

Wow,what a difference the right advice can make!
This is a simple abstract for my fellow marketers,
You can use this concept to build a brand that will sustain for decades.

The key to make a reliable and trusted brand is to be specific.Effective goals need to be S.M.A.R.T.

SMART is an acronym for Specific,Measurable,Action -oriented,Realistic and Time-Limited.

Specific:

Goals need to be specific.As an example,I could say,"I want  people to like me," when what I mean is that I want Christie to like me.Well,how will I know if she likes me?