The market size of Indian online retail is likely to touch the mark of
7000 crore by 2015.currently the market size is 2000+ crore and counting and
growing at an annual rate of 35 % . And as per some reliable industry report, India is going
to be the third largest nation of internet users in the next two years.
Few years ago online shopping was considered a luxury for rich is growing
very fast and Indian teens could be the next big target. As per some research
report 68% of teens shopping online love buying books, and the next catchy
attraction is for gifts and flowers.
The findings also say that the smaller towns have a higher incidence of
purchasing books online as compared to the larger metros and cities. This may
be because the titles available more easily in all big book stores as opposed
to the small stores where the availability is limited.
On the other hand online marketing is also very inexpensive when
examining the ratio of cost to reach of the target audience. Through this way companies
can reach a wide audience for a small fraction of traditional advertising
budgets.
At the same time allows consumers to research and to purchase products
and service conveniently. Here the strategy and overall effectiveness of
marketing campaigns depend on business goal and cost volume profit (CVP)
analysis.
