Consumer is both everywhere and nowhere:Be heedful

Sitting in a nice coffee bar while reading the headlines of a well known e-newspaper in my laptop. Suddenly I was going back to my child days when I was in teen.

During those days, every morning I was eagerly waiting for the paper boy to ring our door bell and handover the news paper to my dad. In the breakfast table I was keenly watching my dad turning the pages. I was just waiting for my turn to read my all time favourite “sports column”.

 
Now everything has changed with the evolution of information technology . We can get whatever we want by click of the mouse with the help of e-media in a digitalized world.  

Girl’s universe has certainly turned upside down-marketer’s review

(credit source:www.freedigitalphotos.n

The basic description of the bare necessities of “food, cloth and home” has been terminated from the so called life league. The newly supplanted mantra is “food, iPod and cell phone”. Boys have been dominated by their counterpart girls in categories like entertainment, health and beauty, electronic gadget etc.(abstract is based on a research report)
 

When it comes to electronics purchases, it seems that technology moves right with the learning curve and has been proved again. Here the younger teens are a step ahead their older counterpart. 

They are so fascinated about the tech gadgets that at times they are the major influencer (high value electronic purchases). Now I’m going to tell you a balled over fact that might be hard to believe for boys, girls spend more money on entertainment than the guys (as per a reliable research report). 

Latest brand review on airtel Rebranding case

I’m writing this article in memory of my favourite airtel brand logo and alluring jingle tune. If I could write a post it would be a kind of “RIP” word feeling for my beloved old brand. 

“Our new brand identity along with the new vision will help us to serve our customer in the best possible manner, living our brand values of being alive, inclusive and respectful.”

                                                                             Sanjay Kapoor                                                                                                   CEO (India and south Asia)

Airtel Africa crossed over 50 mln customers across 16 countries.(Year ended Nov 2011) .Revenue of the company INR 59,467 crore (2011).Bharti airtel is the 5^th largest telecom operator with over 230.8 mn subscribers across 19 countries as of June 2011.It is the largest cellular service provider in India with a subscriber base of 174.69 mln(End of Nov 2011).

The market caught fire:call the fire brigade

Marketing has been changed drastically; some of my friends don’t even wants to turn their IDIOT BOX anymore. And others always use binoculars to see these salesman peoples (so that they can easily run out of this situation). Some part of the mass wants to break their own laptop/desktop because of the ridiculous interruption of pop-ups while browsing internet/web. Prices are going up and these company salesmen are on their way to make you purchase their so called “BRANDED PRODUCTS/SERVICES”. 

“From start’s to finish” strategies also make no sense when you’re busy and the seller seeks your valuable 5 minute's of time to give a great deal. At the same time, they usually follow a motto i.e. “To leave no stone unturned”.

Generally it feels like to pour oil on troubled water. And they promise to you that we shall sink or swim together.  We are shopping lover's .we wants to purchase varieties product or services. Then and there we shut the door on our own way, because of the inclusion of complexity. This is not a self generated problem of a sole company, as a whole market it looks so.

The marketer should think wisely in this regard. Let each of them decide for himself/herself. Today’s buyer seeks a buying experience in each and every aspect. The marketer should choose an alternative way or different approach to make it sweet. While as a company you want to make revenue, these customer’s also deserving the value for value. One should not aim at gaining things by hook or crook. As far as my view is  concerned these activities are at low ebb.

It is the time to understand the term “value begets customer but not in the “hue and cry” approach.