Trends in restaurant business:Fun leads this time

Once Agatha Christie said “when engaged in eating” the brain should be the servant of the stomach.” And our quote says If you can make this possible than enter into restaurant business.

Before going through the absolutely exciting and thrilling experience of running a restaurant business, be sure about the trends and issues in the field to make yourself stand tall.

Eating out is intimately associated with fun and love. Almost half of the Indian eat out regularly. Even if it might not be an immensely entertaining activity just yet. It is seen as way of reinforcing the needs to be socially active and connected .Increasingly food and entertainment are being brought together by Indian entrepreneurs.

The knowledge company report

presentation of the marketing giant: Steve jobs

hello delegates,
                     here just want to share some of the excellent presentation videos of apple giant Steve jobs. it  is just a lesson for the corporate entrants.really the term "MARKETING " is a very noisy word.

he plumes himself to making it into the global arena,where every thing is fair......now,we can't even imagine of "apple" with out Steve..that's what he is right now.....in my word's a giant star....

Strategic Alliance: Together Our Family Matters

Why everyone now days searching for a company to hang on?

Why they want to alliance with their similar nature and practiced company? 

What are the positive consequences after getting into a merger, joint venture or alliance? 

what are the long term plans after joining the hands with alliance partner?

 If you want to see some success stories then there are plenty of alliances tweeting on the competitive marketing league.

Here is a list of such alliances and the answer to the above questions.

Arcelor-Mittal, Regal plastics co and Delphi automotive co. Tata-Corus, Shell and Essar, Volvo and Gelly, IBM and Toshiba. Hero Honda. Canon and Hp, Ford and Abb, BP and Shlumberger.Vodafone Essar.etc. 

 While telling you something about the recent business alliances and their respective pros and cons. What they got after joining hands with these new business friends and if you enter into such an alliance then what you will get from the joint status is portrayed below.

here we go for a new biz

WHAT SHOULD BE CONSIDERED BEFORE STARTING UP A NEW BUSINESS?

Hello friends, today our topic is all about the trendy tips for starting up a new business. Don’t take it very easy as we used to do it. A simple and catchy name along with certain principles of your business can change your fortune.
a) No one is satisfied with your product/service offers or objections fired from your visitors about your product offer. You should anticipate the objection and research your target audience's needs and wants.

b) Remember not to put unbelievable or unaffordable claims in your ad copy. People are too savvy now days and won't believe you. Purchase a 10 rupees sachet and win 10 crore worth diamonds. Do you believe…I’m getting rid of these emails and offers and prizes.

c) Always try your level best while choosing a name for your business and product/service. Your names should be memorable and describe the kind of product your offering.it should also need to represent your target audience and their attitude.

d) Solve your customer complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them. If working in service industry then no way to be late. Ensure that you are following a readymade strategy to satisfy your customer.
Yesterday we were in a newly opened restaurant, they used to serve their new customer’s after 25 mins, and do you think the customer will come back again. Noooo

e) your business gonna failed, because you have been assumed that your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service.

f) Market yourself, as well as your product. It’s all depends upon your marketing manager’s ability, how he/she is creating positive WOM in the market for your product/service. They could write blogs, articles, e-books, do free consulting, do speaking engagements, etc.it will ultimately create the required noise about the product/service in the market.

g) Find new target audiences for your products or services .e.g. IDBI bank offered zero balance/investment bank a/c’s in many b-schools and colleges. Always try to find out the potential customers, where you can sell a huge no of product/services at a time..

h) Use the phrase "invest in our product" instead of the words buy or purchase. This makes prospects feel they're investing in their future if they buy.

i) Create offline/online affiliates to market your product. Have people sign up at your web site to sell your products through "house parties".

j) Use logos and slogans for your business. They make it easier for people to remember and identify your business. e.g. just check out Mc Donald’s logo ,90% people assumed it as a Jesus Christ heart(signal of purity and clarity)

Nike  :just do it….just feel the attitude of this slogan……remember for a life time. Yes…..