Hello million dollar club readers,
just imagine what will happen to you after some decades,i am talking about the innovative media strategy(particularly television ads),i am really scared of all these things.because whenever i switch on the TV or radio,or read any magazines or open my e-mail box.
the one thing i have been noticed is emotional white mailing.(not black mailing yeahh, every thing happen in the full sense that is sensory marketing).
what's driving the advertisement industry towards a cliff is the belief of many that advertising is loosing its effectiveness in an age of over communication and cynicism.
as per researchers, minds are limited as to how much information they will take in and store.what i had noticed is too many advertisements try to entertain or be clever.
They come up with thousands of programmes day after day...the programmes has emotional scenes of people kissing people,people kissing babies,people being people,sash Bahu combinations(cry and fry),HIS/HER RELATION,HER/HER RELATION,HIS/HIS RELATION,
nude Attractions/appeals,................arrggggrrrrhhhhhhh...getting rid of it.......bouncing over my head....
is really mind changes...is they are able to make changes....or what actually they are talking about(while saying innovation OR creativity...) ...
finally ,what happens is irritation,because each and every company trying to make me a part of their dramatize story to make the sell only....we are not the foolish generation to being a part of their experiments through out the day.
don't get me wrong here,in so doing they often over look the news factor in the story...nor talking about the product or service in a simple sense.
what i believe is every advertisements presents emotion and the original message that required by the customer to make a decision should be there. if the ads are full of emotions only,while eliminating a reason to buy...THEN ALL THAT EMOTION IS WASTE OF MONEY ONLY NOTHING ELSE.there will be no appraisal.
i want say here,the media strategy is not to bury that information in what some call it "CREATIVITY".
thanks for supporting through out a simple objection...!!!!!!!!
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